EidoSearch’s next trick: Quantifying Uncertainty

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“How do we quantify uncertainty rather than just giving it lip service?” asks David Kedmey, President and co-founder of EidoSearch. “We’re good at explaining uncertainty when it comes to games of chance, but that’s in a world where you have perfect information. The real world of partial information and changing relationships [is like] playing blackjack with the dealer changing the composition of the deck. At one time, [the deck] has four aces, kings and queens, then all of a sudden face cards are doubled. And that’s what it’s like in markets when you go from what people would call a ‘risk on’ environment to ‘risk off,’” he says.

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