Opening Cross: The Power of Predictive Analytics to Simplify Content Complexity

Prediction need no longer be viewed as a dark art, as the ability to more accurately predict price activity becomes a reality.

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Predictive analytics use available data to make an educated guess about what will happen next. For example, based on how prices have responded to certain events—say, earnings announcements or US employment figures—in the past, how can we reasonably assume they will react to current and future events if we know certain parameters of those events?

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